The Best Grocery Market In The Future For Consumers

The grocery market, one of the largest consumer markets in the world, is forecast to reach $8.5 trillion by 2020. It is reaching a digital tipping point, with much of its growth to come from online. Online grocery, being the target segment for INS, is expected to grow from $98 billion in 2015 to $290 billion in 2020, according to IDG estimates.

INS has the prerequisites to perform an ambitious task of disrupting the grocery industry based on our deep industry knowledge and confirmed interest from the largest grocery manufacturers in the world.

More than 4 years of grocery industry track record. INS is founded by veterans of the online grocery industry, using the knowledge and experience acquired since 2013 We have built strong relationships manufacturers and gained valuable feedback from consumers.

INS received strong interest from both large and small consumer goods manufacturers in the world.

Despite the tremendous growth, the grocery market has two large interrelated problems - abuse by grocery retailers and ineffective trade promotions.

The grocery market dominated by retailers. Retail chains capture a very high share of grocery revenue and have a huge influence over manufacturers, causing deep impact on consumers worldwide. Retailers dictate what food is grown and how it is processed, packaged, priced and promoted. As an example, in the UK, four retailers serve as a slim conduit for 7,000 manufactures to sell their products to 25 million households , which demonstrates how the 1 existence of retailer abuse in the grocery industry has not only been allowed to develop but also thrived.

Target
INS is targeting to replace trade promotions with a more personalized, direct and efficient marketing, thus driving grocery prices down and facilitating the effective direct interaction between manufacturers and consumers.

Ecosystem INS
The INS ecosystem will become the first global decentralized grocery marketplace where consumers can buy products directly from manufacturers, enjoy low transparent prices for a wide range of high quality products,and save on direct promotions.Manufacturers compete for consumers and interact with them directly.

How INS Work ?

Directly connects grocery manufacturers and consumers
Overcomes retailer domination
Offers a variety of smart contracts to facilitate operations
Uses the INS token as means of consumer loyalty program rewards

Benefits To Consumers

High-quality groceries cheaper than in stores
Groceries bought online easily and conveniently
Unlimited access to suppliers of choice

Benefits To Manufactures

Full control of product pricing and listing
Marketing and promotion directly to consumers
Fast and detailed customer feedback

Product Search

The decentralized file storage network (we explore different options from IPFS to Storj) is used to maintain up-to-date databases of products listed by manufacturers. Consumers can apply sorting and filters to choose what they want to buy. Manufacturers may distribute proprietary apps derived from the reference implementation, in which they can choose specific sorting methods and filters for products.

68% of consumers that shopped online say they are very likely to switch grocers for a better

online shopping experience (quick, easy, convenient, enjoyable) . Browsing tens of thousands of products online can be very daunting for consumers, so we will make it as easy as possible for them to find the products that they love. For instance, we will provide catalogue filters for item attributes such as Local, Gluten-Free, Organic and On Sale.

We will use the 1-to-1 personalization right from the homepage where consumers should feel that the experience has been tailored specifically to them. Consumers will see their previous orders, have access to their most frequently purchased items, and be shown products and specials that are relevant based on their shopping history. The 1-to-1 personalization will extend to search results, the products displayed at the top of each department, product recommendations in the cart, and daily/weekly offers.

Token Sale

Start date: 11:00 AM (GMT) on DECEMBER 4, 2017

Payment methods: BTC, ETH, LTC, DASH, USD (bank transfer)

Soft cap: 20,000 ETH

Hard cap: 60,000 ETH

Token exchange rate: 1 ETH = 300 INS tokens

Total token supply (max): 50,000,000

Min purchase: 0.1 ETH

Token Allocation

Bonuses :

The exact number of tokens generated depends on the amount of funds contributed
No token creation, minting or mining after the end of the ICO period
Tokens will be transferable once the ICO is completed
If the soft cap is not reached, funds will be returned to the participants
Upon reaching the hard cap, the ICO will end immediately

Roadmap
INS creates the leading decentralized consumer market used by broad audiences by maintaining a thriving ecosystem of consumers willing to buy everyday products at lower prices and suppliers looking to sell directly and surpass intermediaries. The INS team develops an open source technology required for running the decentralized INS ecosystem and creates a model to incentivize all participants.